Last updated 13 July 2024


BERTIE is OPEN every day
Monday > Saturday: 12pm - 12am
Sunday: 2pm - 10pm


Initially a private blend concepted by Eric Piras, they were reserved to friends and family, their secret of excellent quality and reasonable price whispered by those in the know. 

In response to the enthusiasm of these aficionados, they are now available under the aptly-named brand: Confidenciaal. 



TOTEM is a collection of must-have accessories, of the best craft and with a unique twist, uniting aficionadas & aficionados in the same clan of sophisticated people with unfailing good taste.

TOTEM is also a tribute to Native American culture, the first who were using rolled leaves to communicate with the gods and establish peace between tribes.



Bertie is very proud to have been nominated (2020 & 2023) in the Top 5 Best Lounges (in the world!) by C**** Journal
Bertie Cigar Lounge - Best Cigar Lounge nomination by Cigar Journal TrophiesBertie Cigar Lounge - Best Cigar Lounge nomination by Cigar Journal Trophies

Bertie’s hospitality

In the main lounge decked out in British racing green and comfortable armchairs reminiscent of the best English clubs, or on the breezy terrace overlooking Hong Kong’s busy-ness, Bertie welcomes both aficionadas & aficionados.

Bertie is equipped with a 24-hour temperature and humidity controlled walk-in humidor with members’ keeps, a main lounge and a private room.

Only products purchased in Bertie can be consumed in Bertie (by government regulations)
4/F, Duke Wellington House
14-24 Wellington Street
Hong Kong
Monday to Saturday: 12pm to 12am
Sunday: 2pm to 10pm
LightEmUpGO logo
Bertie is proud to be featured on LightEmUp GO - the platform of tomorrow
A closed-community app, by invitation only: ask Bertie's team!

Bertie’s BRANDS

Bertie takes pride in offering a collection of premium brands from various terroirs:
Cuba, Honduras, Nicaragua & Dominican Republic.

In addition to the staple Habanos brands, Bertie proposes a large selection of:
Arturo Fuente, Ashton, Cumpay, Dominic Capone, Dunbarton, Eiroa, El Septimo, Flor de Selva, Gérard, Joya de Nicaragua, Meerapfel, Padrón, Toscano & Villa Zamorano... and more!

Bertie also keeps a special inventory of exceptional products, such as vintage Cubans or some equally rare puros.

Catering to aficionadas & aficionados of the best taste, Bertie offers a wide range of accessories: pouches, cutters, lighters... and candles.
Habanos Specialist logo


Proper attire is required
Flip-flops are not allowed in Bertie
Only products purchased in Bertie can be consumed in Bertie
(by government regulations)
Did you know...
It is bad etiquette to crush your puro when you've finished it; just let it extinguish by itself in the ashtray
If you want to know more about history and etiquette:
Contact us, we recommend Masterclasses from the...
Cigraal Academy

who is bertie?

Bertie is the nickname of King Edward VII (1841-1910), a play on his first name Albert

Edward VII is well known for his profuse appetite for food, drink and sexual voracity. He is said to have been enjoying 12 puros a day! He was also known as the ‘Playboy King’, his reign was fairly brief (about 9 years) and he had built quite a reputation as a ‘bon-vivant’: a rake in his own right, sartorial trendsetter and pursuer of excessive pleasures.
Bertie is also a fictional character by famous British author P.G.Wodehouse
Bertram "Bertie" Wooster is an ‘idle rich’ English gentleman; he becomes tangled in awkward situations while trying to help his friends, and is rescued by his wise valet Jeeves, who also helps him dodge sartorial disasters.
Bertie Wooster

contact bertie

Duke Wellington House
14-24 Wellington Street
Hong Kong

Tel: (852) 2619 9418

Bertie's social life
Bertie is operated by Eric Piras & his team (Cigraal Ltd)